Tropicks – Ethical Snacking, Real Impact
Tropicks, produced by HPW AG in Ghana, demonstrates how transparent sourcing and solar-powered production can meet modern ethical-snacking demand. Partnering with Fabmundo, the brand entered the UK market through a strategy designed to prove commercial viability while amplifying its social and environmental impact story.
Challenge
Despite its sustainability credentials, Tropicks faced the challenge of gaining UK shelf presence in a saturated healthy-snacks category dominated by established players. The objective was to build market traction and secure listings with ethical retailers while communicating the brand’s regenerative and farmer-support model to conscious UK buyers and consumers.
Strategic Leadership
Fabmundo led all UK market-entry and growth activity for Tropicks from strategic positioning and compliance review to buyer outreach and performance reporting. The objective was to translate the brand’s ethical sourcing and solar-powered production story into a clear, scalable UK growth strategy.
Core Programme Delivery
The programme focused on four key areas:
Developing retail and wholesale account relationships with ethical co-operatives and independents.
Implementing a structured sampling and DTC campaign to validate demand.
Aligning brand messaging to highlight HPW’s certified BRCGS/IFS production and regenerative-agriculture initiatives.
Producing a UK-facing impact and sales deck demonstrating both performance and purpose.
Outcome Framing
Through this approach, Fabmundo acted as the UK growth partner, ensuring Tropicks converted its sustainability values into measurable commercial outcomes and retailer traction across the UK’s ethical food market.
Commercial Outcomes
Over 300 retail and wholesale listings secured, including distribution through Greencity, Suma, Essential Trading, Infinity Foods, and Unicorn Grocery, positioning Tropicks within the UK’s leading ethical supply cooperatives.
Fabmundo also established 500 + qualified buyer relationships across independent retail and food-service channels.
Consolidated UK brand presence within £4.5 B healthy-snacks market
Social & Environmental Impact (via HPW AG)
Over 1,400 smallholder farmers supported through HPW’s block-farming and regenerative-agriculture initiatives
120 tonnes of fruit waste diverted from landfill via solar-powered drying facilities
Ethically sourced supply chain supporting fair income and regenerative farming practices for smallholder farmers.
