From Factory to Shelf
At Fabmundo, we help ethical producers transform bold, fruit-led ideas into UK retail success. Tropicks, born in Ghana, moved from local farms to 300+ retail listings and major wholesale partners, proving that simple products with a strong story can earn serious shelf space.
Healthier Positioning
Positioning Tropicks as a better-for-you alternative to processed, sugar-heavy snacks was central to our UK entry strategy. In a category dominated by over-engineered options, it stood out for its honesty: fruit, gently sun-dried, with nothing added, and a supply chain that upcycles surplus fruit, cutting waste and creating value for local farmers.
Mantra with Meaning
The brand’s straight-talking message “Clever Snacking, No Sugar Added” , became more than a line on pack. It carried the story of ethical sourcing, farmer empowerment, and bold tropical flavour into buyer conversations and consumer baskets alike.
Arrival in the UK
Tropicks’ arrival in the UK quickly proved that healthier snacking with substance could win space on crowded shelves. Behind the momentum is a story rooted in solar-powered production, farmer livelihoods, and fruit once destined for waste. Rather than chasing glossy health claims, Tropicks built its UK entry on honesty, impact, and flavour, giving buyers and consumers alike a reason to trust and return.
