Most of us want to buy better food and products, for our health, our families, and the world around us. But labels are confusing, claims are inconsistent, and trust is hard to earn.

Fab Tracker is being built to change that.

Fab Tracker is a simple, independent product scanning tool designed to help people understand what they are really buying, in seconds, at the point of decision.

No noise.
No brand influence.
Just clarity.

 

The problem

Consumers are expected to make informed choices, yet:

Ingredient lists are hard to interpret

Allergen information is easy to miss

Ethical and sustainability claims are inconsistent

Trust often relies on marketing, not transparency

Even well intentioned shoppers are left guessing.

 

The Fab Tracker solution

Fab Tracker is designed as a consumer first, values led scanning tool that brings together information that already exists, but is fragmented and difficult to access.

Using barcode scanning and label analysis, Fab Tracker aims to help users:

Identify allergens quickly and clearly

Understand ingredient quality at a glance

Flag ultra processed or high risk ingredients

Surface ethical and transparency signals where available

Make decisions based on facts, not packaging claims

The goal is not to tell people what to buy. It is to help them decide, confidently.

 

Built in public, starting with a prototype

Fab Tracker is currently at concept and prototype stage, with an early user flow design.

This prototype demonstrates:

Simple scan to result journey

Clear allergen visibility

Plain language explanations

A calm, non judgmental interface

You can explore the prototype below.

Who Fab Tracker is for

Consumers:

People with food allergies or sensitivities

Parents buying for families

Health conscious shoppers

Anyone tired of confusing labels

Stakeholders:

Ethical brands and producers

Health, wellbeing, and transparency advocates

Investors interested in consumer trust platforms

Partners aligned with independent data driven tools

 

Register your interest

Fab Tracker is still in development.

If you would like to:

Test early versions

Follow progress and updates

Explore partnership or investment conversations

You can register your interest below.